Why do some company’s website seem to magically bring them customers from out of thin air? What in the world are they doing that the rest of us aren’t? In the next two minutes we’re going to tell you exactly what they’re doing and how you can duplicate those same steps.
People need things. They have problems, and when they need a solution they go online and try to find help. We don’t need a blog or a tweet to understand this simple fact of life. There most businesses make their mistake, is they aren’t making themselves easily available for all the different ways that people may use to find someone in their line of work.
Here’s an simple example. Let’s use the example of a baker’s website. It will typically have a a home page, a contact page, and about page, and even a page listing their specialties. After a while they add a page about cupcakes, birthday and even wedding cakes. They think they’re doing pretty good. But this site could be doing even better. While this website may bring in a few leads per week. Imagine if they added pages for people searching for “18th birthday cakes” “kids birthday cakes”, wedding cupcakes, mini-cupcakes and of course the list goes on.
When your customers find a web page that fits EXACTLY with this needs, they are much more likely to give that company their business.
Most companies have a website that only has a handful of pages that they hope will bring in a lot of customers. Seven figure websites have specific webpages that match with specific customer needs with the goal of each webpage bringing a few leads a month.
And that is the secret of all those websites you’ve heard about that make business owners tons of money and seem to magically bring them customers on a regular basis. Now you know it’s not magic at all, it’s all about creating specific pages that will attract the specific types of people who are looking for that service.
So how can you find concrete proof of what your customers are looking for and what kinds of pages you should be creating? Luckily for us there’s a free online tool called Goldmine. Just go to Goldminetool.com and fill in the form. It will send you a list of the most common topics your customers are searching for on Google to find a business like yours. From there you can begin creating your new web pages and start turning your website into a tool that sells for you 24 hours a day seven days a week, no magic required.
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